about

BOBBY is run by Irma Janssens and Robbe Nelissen, who co-manage the brand together. Founded in 2020 by Robbe, affectionately known by his friends as Bobby, the label initially reflected his personal touch, before evolving into a shared creative vision in 2022.

BOBBY is celebrated for its mastery of goldsmithing, allowing the brand to push the boundaries of jewelry design. Combining traditional techniques with a modern approach, BOBBY’s creations are young, bold, and sexy, yet simultaneously classic and timeless. Each piece is edgy, inclusive, and defies genre categorization.

BOBBY designs are unisex, suitable for all genders (M/F/X). Committed to sustainability, each piece is handcrafted and made to order to ensure there is no unnecessary waste or overstock. We only use precious metals like silver and gold, and high-quality gemstones.